Discount Strategy

stonecutter

New member
Joined
Jul 13, 2019
Messages
2
Hey guys, I have a question that may have a good crowdsourced answer. I have a final invoice to send to a client for a large project and I'm in a good position to apply a strategic discount. The project took longer to complete (no one's fault) and we are on good terms. My thinking behind giving the discount is that they could very likely become a great repeat customer. However, because it took longer than expected to complete I want to come up with phrasing for the discount that has the proper framing that says more or less "hey let's keep up doing great business in the future" but not sound like "sorry it took so long".

I know I don't post much but I do appreciate this forum and you guys that keep it going.
 

Papi Knox

🇭🇹 🤴🏾P A P I 🍓
Staff member
Joined
Mar 11, 2019
Messages
422
A discount looks and sounds weak. You made a mistake, own up to it with your words on call. Better yet in a handwritten letter and in person.

You want to offer great customer service. Not discounted service. Deliver the best you can as smoothly as possible. Then go beyond to make sure he gets 10X return on his investment. Standout be being the best, not being like the rest.

Be a champion!
 

TheMaleBrain

Member
Joined
May 10, 2020
Messages
67
A discount looks and sounds weak. You made a mistake, own up to it with your words on call. Better yet in a handwritten letter and in person.

You want to offer great customer service. Not discounted service. Deliver the best you can as smoothly as possible. Then go beyond to make sure he gets 10X return on his investment. Standout be being the best, not being like the rest.

Be a champion!
I'm with Papi.

You should send the invoice as is and invite the client(s) to a "celebration dinner" in honor of finishing the project (your treat).
This will do several things:
  1. Show that you care about them.
  2. Create a good atmosphere.
  3. Have the opportunity to discuss future projects.
I do this with one of my partners to a major client. It costs ~200$ (we were 6 people) and have done it 2 times (third planned this month).

Or, if lockdown rules forbid it - send all the people on the customer side a gift with a note mentioning the effort in accomplishing it.
 

stonecutter

New member
Joined
Jul 13, 2019
Messages
2
Thanks for the responses. I eventually came to the similar conclusion on my own. So I sent out the full invoiced amount and then sent out some gift cards to the few key players with a nice letter. Got a great response, creating the wireframes for the next project now and they paid the invoice in full in record time.
 
Top